About Sam
Rider & Mindset Coach
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Think Well | Ride Well | Perform Well
From backing my first pony to competing at Horse of the Year Show - and later transitioning into the world of dressage - my journey with horses has taught me that real partnership isn’t just about talent or opportunity - it’s shaped through consistency, adaptability, and most importantly, the mindset we bring to our horses.
With over 30 years of coaching experience, I’ve been privileged to support riders from grassroots to advanced levels, across a wide range of disciplines. What I’ve learned over time is this: no matter how much you train, you’ll never ride at your best until you understand how to work with your mind, not against it.
That realisation changed the direction of my work. Today, I coach not only the technical aspects of riding, mainly dressage, I also specialise in mindset and mental performance; supporting both the rider and the horse to meet their full potential. When we consider the psychology of both, we open the door to an amazing confident partnership based on clarity, connection and confidence
My approach blends practical, horse-centred training with simple, effective mindset strategies. Whether it’s growing confidence, working through communication issues, or performing under pressure, I help riders build the tools they need to thrive and really enjoy their riding, training and competing, what ever level you aspire to achieve.
Whether you’re preparing for your first outing or aiming for your next personal best, I believe every rider deserves the same support no matter what, to bring out the best in themselves and their horse.
Call or message me today to talk through how we can work together.

Sam Osborn
Qualifications
Sam is a Recognised BD Coach (UKBDC2) and an Advanced Centre10 coach with 30 years of training and coaching experience.





